Ladies and gentlemen! I introduce The UPS Whiteboard Microsite.This is phase 1 of a gigantic flash microsite I've been working on at IQ Interactive. It is being released along side a huge campaign place around a man drawing you solutions on a whiteboard. Though the final experience seems fairly simple, the work behind this site was crazy. There was a month of writing, design, and development preparation followed by a two day shoot in L.A.
Around 100 HD shots were used to allow a user to choose their business problems and be presented with a solution all from UPS' resident expert (Forgive the photo... it was shot with my cell phone) All of this in the hopes that the user would feel like he/she was having a friendly conversation with a representative from UPS. This created quite a challenge considering the size video we were going to be using and the variations of solutions that could be provided.
35 of the site's segments were shot over a giant green screen and followed the talent on a dolly to capture comfortable motion. These were used in the menu selection. In the site, the talent walks along an endless whiteboard presenting options while everything he says is animated behind him. The rest were a combination of close up confirmation shots showing him circling your selection and special "what if moments." "What if moments" is what we called the segments that mostly emulated the tv spots. They are essentially a cartoon drawing on the whiteboard that the talent adds to to tell a story of situation you might encounter.
All of this leads up leads up to a 45 second animation that tells another story about the same product in more detail. These animations were designed for feel like the user has dove into the drawings on the whiteboard and were create through a combination of hand animation, after effects, and Maya.http://www.ups.com/whiteboard
http://www.iqinteractive.com
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